Coming back from the off-grid hike in the very north of Sweden, I also came back with a fresh look at my digital work. When I sat on the bus back from the hike, I was almost scared to be back in mobile service. To be present again on platforms like this here.
Why am I actually here? I didn’t really know what to do with Instagram for the past year since it changed its algorithm. Is it still a platform to connect to creators? Be inspired? Share your own journey? Or just „another marketing tool for companies“?
The many platforms, the fight for attention, the disruption of attention makes me nervous. I can literally feel it under my skin. Like drinking too much coffee, the too-focused-on-digital-work-and-exchange-world makes me jumpy and anxious.
It takes me away from the actual work that needs to be done. The focus to draft a good in-person workshop. The relationships with the people who are actually around me. The space to write down a meaningful experience.
To show up in the world.
What does this mean now for IG and me? Well, I will continue to write and read here. I will way more often use the filter view in the top left corner to actually see what you, the people I am following, are actually up to.
Because I love to see your journeys even though we haven’t met in a while or at all. Maybe we’ll even write each other digital postcards and start a conversation. A slower conversation than these platforms want us to do, yes, but it also enables us to think first and maybe even go deeper into reflection. Or maybe we’ll meet for a coffee somewhere and chat which is within all the schedules and us being spread across the world rarer, but when it happens absolutely unbeatable.within all the schedules and us being spread across the world rarer, but when it happens absolutely unbeatable.

